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The best of the best: these are the most popular perfumes of the past 20 years at Notino

9/3/2024

Jana Krajco

5-minute read

Some perfumes pass us by without being noticed, and many are labelled as average, but just a few iconic ones truly earn their status. Since Notino was established 20 years ago, we’ve got to know a fair few of them, so come and meet them too!

They all have something a little special. And if you’re looking for the right perfume to give as a gift, a staple for your fragrance collection, or simply a new scent for the coming season, this is your hunting ground. They won’t get old or disappoint! 

These are Notino’s bestselling perfumes

The most popular women’s perfumes at Notino

Life is beautiful (with a great fragrance)

If you had to guess which women’s perfume is one of the biggest hits, you would probably bet on Lancôme La Vie Est Belle. And you’d be right. We all know what it smells like, and many of us can’t resist this fruity-floral combination. We have it on our shelves at home, and just keep stocking up thanks to its refillable packaging.

The reason for its success? It’s actually nothing complicated: an elegant flacon, femininity and timelessness. The combination of juicy blackcurrant, pear, iris, jasmine, vanilla and tonka bean works for any season and it gets extra points for a lot of its ingredients being sustainably sourced. 

If you want to make sure that the perfumes you’ve chosen work for you, try the Try it First service. Along with the full-size bottle, you will also receive a sample to test whether the fragrance is the one for you. And if not, you can simply return the package. 

Spritz yourself with crystals

Jewellery looks gorgeous on women and so does Versace Bright Crystal! Some sources claim that the perfume is inspired by Donatella Versace’s favourite flowers, including peony, magnolia and lotus; according to others, the perfume designer Alberto Morillas wanted to capture the essence of self-confidence and sensual femininity, some of the strongest qualities he believes a woman can have. Be that as it may, the truth is that this combination has been working its magic for almost two decades. Yuzu and other citruses give it freshness and floral notes provide a touch of tenderness, while amberwood and musk add a hint of warmth. No wonder this fragrance has become the crowning glory of Versace!

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French romance

The whole world is envious of a French woman’s natural charm, femininity and elegance. Do you want a drop of these characteristics for yourself? A few spritzes of Chloé Chloé is all you need. You’ve probably had a chance to smell it before, but if not, enjoy the combination of its delicate, clean and fresh notes. Lychee gives the fragrance a sweet and flirtatious vibe, with its floral heart notes adding sensuality and amber with cedar wood providing a velvety warmth. Once you’ve smelled it, you’ll remember it forever. Wouldn’t it be the ideal perfume to wear on a date?

The most popular men’s perfumes at Notino

Stronger together

Do you know what’s sexy? Having a perfume that has a version for both him and her to give you and your partner the chance to complement each other even better. You can give it a shot with the Armani Emporio Stronger With You Intensely (or the Emporio In Love With You version for her). It embodies the personality of a young man who feels even stronger as a result of a connection with a loved one. And it expresses it with an oriental-woody combination of pepper, juniper, lavender, cinnamon and vanilla, plus chestnut and tonka bean. Doesn’t that sound perfect? That’s because it is! And that’s what makes this fragrance highly addictive.

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Recipe for timelessness 

Maybe it’s the new and fresh composition, maybe it’s Ryan Reynolds and Chris Hemsworth, the faces of the perfume. In any case, Hugo Boss BOSS Bottled has been a bestseller practically ever since it hit the market in 1998, and nothing much has changed to this day. It turns out that it encapsulates just how every man wants to smell. Its woody notes combined with vetiver and vanilla create a masculine base, with cinnamon, clove and carnation middle notes adding irresistible sex appeal, while apple, plum and citrus give the perfume a playful side. 

A leader’s charm

Do you have a busy day ahead that you desperately need to get through? We know of a perfume that will boost your strength and charisma, letting everyone know that you’re in charge. Dressed in a black and gold officer’s jacket, the Jean Paul Gaultier Le Male Le Parfum is an intense and distinctly masculine fragrance just waiting to take on new challenges. The first thing to hit you is the spicy notes of cardamom. This is soon followed by the freshness of iris and lavender, with sweet and intoxicating vanilla closing off the composition with its longest trail. 

Do you fancy celebrating 20 years of Notino with us? What better way to celebrate than a beautiful fragrance!