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Clean Girl or Old Money. We Will Find You a Perfume to Suit Your Aesthetic

5/20/2025

Jana Krajco

4-minute read

Didn't even know that the word "aesthetic" existed just a few years ago? Suddenly it's everywhere, and new aesthetics are popping up so fast we can't keep track. And it's actually fun—we can find our signature style with them, or instead be someone different every day. And thanks to them, we can find a new perfume too!

If you haven't succumbed to TikTok yet and the term aesthetic is new to you, we won't let you down: imagine your own identity or style under it. A lifestyle, but also one that you dress and make-up in or decorate your home in. Each aesthetic is associated with a certain mood, atmosphere, accessories, colours or even materials and brands. Read on, you will understand!

Cottagecore

You live in a small house in a secluded area, with only the forest and your garden around you, where you grow vegetables and fruit. In your spare time you knit or bake bread. Or at least you dream about it all before you go to bed at night. Cottagecore celebrates the countryside and the slow lifestyle, and it's not hard to match a perfume with this relaxed and romantic mood. Floral notes of rose and lavender, herbs or freshly cut grass and sweet gourmand accords baked apples, honey and vanilla, that's what cottagecore girl smells like.

Fragrances with a cottagecore vibe

Clean Girl

The magic of "clean girl" is to look perfect but natural. So it takes quite a bit of effort, which shouldn't be too obvious - a sleek bun, shiny skin and a minimalist outfit of basic pieces. The aim is to create a non-violent and fresh impression, and this is also a guide to the best perfumes for "clean girls". They will work with aquatic fragrances, light citrus perfumes, and also powdery or subtly floral ones.

Not sure if the perfume you've selected matches your aesthetic 100%? Then explore more of them with Notino Discovery Beauty Boxes. They give you a chance to sample several fragrances at once, making it much easier to find yours.

Old Money

Imagine standing on the shores of Lago di Como in a suit, a hat and an unmistakable gold necklace, waiting for a yacht to come for you. This is the essence of old money style, which celebrates luxury but also quality and timelessness. Sound like you? Then feel free to reach for one of the perfume classics. Or go the way of chypre fragrances, vetiver, woody and powdery notes and delicate white flowers such as jasmine or lily of the valley.

Wear your old money style

Balletcore

You can probably guess by the name - balletcore is endless femininity, softness and romance. When you're strolling through the blossoming streets in your pink chiffon skirt and ballerinas, finish your look with a light and airy perfume. Powdery and creamy tones, lots of flowers, but also white musk or slightly gourmand accords of vanilla and almond milk will complete your aura of an elegant and gentle being. 

Delicate balletcore perfumes

Dark Academia

Its kind of like the mood you get in the university library on dreary autumn days. A mix of mystery, history, classics and melancholia - that's the aesthetic of dark academia. It goes with tweed jackets, pleated skirts, long coats and books carried under arms. And perfumes with woody notes of sandalwood or cedar, oud variations, leathery fragrances or spicy perfumes with clove, cardamom or cinnamon. 

Okay, but... What if you have no idea what aesthetic actually suits you? Check out TikTok or ask an AI, you'll have fun! And then choose your perfume accordingly.